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Business Overview

Your business overview should be fairly easy.  This is where you discuss the venture you plan on pursuing. This section covers the who, what, where and how in depth. Provide some background information on the state of the industry you plan to enter with information that reinforces why now is the time to enter your market. Provide background information on yourself and/or partners that highlights your experience. If you have a mission statement or vision statement, put it in this section. You will also want to give basic information on who your customers will be and briefly explain how you plan to execute sales, and what differentiates you from competitors, to give you an edge and gain market share.



Example


The Business


            SI Co recognizes the profound opportunities that exist as a result of our current social emphasis on environmentalism, and the movement to alternative energies. SI Co sees the numerous benefits and potential growth for converting household electrical demand from “the grid,” to self-sustainability.  With the recent dramatic increase in household utility costs, the movement toward alternative energies, and with the legislative incentives to convert, SI Co seeks the first mover advantage to become the leader in the southern Illinois solar energy transition.


            Our company seeks to set the standard and to lead the pack, with quality and a strong knowledge base as the foundation of our business. SI Co understands that potential consumers need to be better informed of the benefits of solar energy, so our initial effort will be to communicate the benefits of our product through several modes of communication.  We are confident that by communicating the cost benefits of converting to solar energy, in conjunction with state and federal incentives, with the potential to sell unused electricity back to the grid, in addition to the environmental impact of self sustainability; many of our target market prospects will take advantage of this opportunity.


            SI Co will form a family owned and operated LLC.  Susan Trip will complete the daily administrative activities, while Brendon Trip performs the external labor responsibilities associated with SI Co’s business process.  These external activities include; establishing clientele, making bids on projects, installation and warranty fulfillment, and attending conferences.  Additionally, Paul Trip will provide counsel when necessary.  Brendon possesses 14 years of experience and Paul possesses over 25 years of experience as electricians.  As a close union ally, SI Co will draw from their previously affiliated union to contract additional workers, when required. 


SI Co’s primary mission is to become the leader in the alternative energy movement that takes place in southern Illinois.  Our objective is to be the primary resource for providing consumers with the information they need, to provide quality service backed by our quality products and workmanship, with our passionate enthusiasm. 


We feel the timing of our entry will provide us with the first mover competitive advantage.  Currently there is no competition within our target area, Madison and Macoupin Counties.  Not only do we intend on promoting our “Made in America” products, but we also seek to cultivate and foster a professionally intimate relationship with our clients; emphasizing care and dissemination of knowledge. SI Co’s quality performance, in addition to well-established client relationships, will establish a solid foundation for our business growth.


Currently SI Co is a pre-venture conducting descriptive research and feasibility analysis to determine the scope of this entrepreneurial endeavor.  Our next step, to move forward with this venture, will be to conduct a refined market analysis.



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